I Tried 10 of the Most Hyped “Viral” Skincare Products: A Brutal Ranking (Worst to Best)
My journey through viral skincare started with a hyped-up peel-off mask that was like putting glue on my face; it was painful to remove and left my skin red and angry. The middle ground was a trendy serum that did… absolutely nothing. It was like a beautifully packaged bottle of water. The undisputed champion, however, was a simple, affordable cleanser everyone on TikTok recommended. It gently removed all my makeup without stripping my skin, leaving it feeling clean and soft. It proved that sometimes, the viral hype is real, and the best solution is often the most straightforward one.
Ranking Fast Fashion Brands by Quality and Ethics (Worst to Best)
My closet used to be a graveyard of clothes from the worst fast-fashion brands. Their garments were like a sandcastle on the beach—they looked good for a moment, but after one wash, they would shrink, warp, and fall apart. The best brands, while still affordable, are like a well-built set of LEGOs. The pieces are more durable, the colors don’t fade, and the companies are more transparent about how their clothes are made. Investing in these slightly better brands meant my clothes lasted longer, saving me money and making me feel better about my choices.
I Tried 5 Different Subscription Boxes for Clothes and Makeup: The Value Ranked (Worst to Best)
My subscription box experiment was a lesson in personalization. The worst box felt like a random grab-bag of clearance items that had no relation to my style profile; it was like a surprise party where none of the guests were my friends. The best subscription box, however, felt like it was curated by a close friend who knows my exact taste. Each item was something I would have picked out for myself, and I discovered my new favorite jeans. It proved that the true value of these services isn’t just the stuff, but the magic of feeling truly understood.
Ranking the Most Overrated and Underrated Drugstore Makeup Products (Worst to Best)
My drugstore makeup adventure taught me to ignore the hype. The most overrated product was a famous foundation that looked heavy and cakey, settling into every fine line on my face. The most underrated and heroic product, however, was a cheap, unassuming brow pencil hiding on the bottom shelf. It had the perfect texture, a great color match, and performed better than luxury brands that cost five times as much. It was a powerful reminder that the best treasures aren’t always the ones in the flashiest packaging.
I Lived in a 10-Piece Capsule Wardrobe for a Month: My Sanity Ranked (Worst to Best)
My month with a capsule wardrobe was a revelation. The first week was the worst, feeling like a fashion prison with such limited options. I was bored and uninspired. But by the end of the month, the best part was the incredible sense of freedom. Getting dressed took two minutes, I loved every single outfit, and the mental energy I saved was immense. It was like switching from a cluttered garage full of useless tools to a small, perfectly organized toolkit where every single item is essential and high-quality. I learned that having more style often means having less stuff.
Ranking the Most Common and Damaging Hair Care Myths (Worst to Best)
My hair has suffered from many myths. The most damaging myth is that you need to brush your hair 100 strokes a day for it to be healthy; this just caused a ton of breakage and split ends for me. The best and truest advice was the simplest: be gentle. This meant not washing my hair every single day, using less heat, and using a soft towel. My hair became healthier and shinier not because of a magic product, but because I finally stopped fighting against it and started treating it with kindness.
I Compared the Quality of a $20 T-Shirt vs. a $200 T-Shirt (Worst to Best)
My t-shirt showdown was a lesson in diminishing returns. The $20 shirt felt like a one-night stand; it looked great at first, but after one wash, it was a shrunken, twisted shadow of its former self. The $200 t-shirt was undeniably luxurious, with beautiful fabric and a perfect fit. The real winner for my wardrobe, however, was a high-quality $50 t-shirt. It had the durable fabric and great fit of the expensive shirt without the terrifying price tag. It proved that the sweet spot of quality and value is usually found right in the middle.
Ranking the Most Ridiculous and Wearable Fashion Trends of the Last Decade (Worst to Best)
Looking back at the last decade, my closet has seen some horrors. The most ridiculous trend was the tiny sunglasses that offered zero sun protection; they were like a decorative umbrella in a rainstorm. The most wearable and best trend, by far, has been the rise of athleisure. The idea that you can wear stylish sneakers and comfortable, well-fitting joggers and still look put-together is a gift. It’s a trend that prioritizes real life and comfort without sacrificing style, which is why it has rightfully become a timeless staple in my wardrobe.
I Tried to Recreate 5 Pinterest Outfits With Clothes From a Thrift Store (Worst to Best)
My thrift store Pinterest challenge was a treasure hunt. My worst attempt was a true “Pinterest fail”; the colors were wrong, the fit was off, and I looked like I had gotten dressed in the dark. My best recreation, however, was a total triumph. I found a vintage leather jacket that looked even cooler and more unique than the one in the original pin, and the entire outfit cost less than a single new shirt. It was a powerful reminder that style isn’t about buying new things, but about creatively putting together pieces that tell a story.
Ranking the Best and Worst Celebrity Beauty Brands (Worst to Best)
My dive into celebrity beauty brands revealed a clear difference between passion and a paycheck. The worst brand felt like a cheap cash grab, with generic products that had the celebrity’s name slapped on them as an afterthought. The best celebrity brand, however, was a complete surprise. The products were innovative, the quality was incredible, and you could feel the celebrity’s genuine passion and involvement in every detail. It wasn’t just another product to sell; it was a brand built with love and a true desire to create something great.
I Got a Makeover at 5 Different Makeup Counters: The Experience Ranked (Worst to Best)
My makeover tour was a study in sales tactics. The worst experience was with a pushy salesperson who ignored my request for a natural look and tried to sell me a dozen products I didn’t need, leaving me looking like a clown. The best makeover, however, was with an artist who listened intently, taught me new techniques, and used a few key products to make me feel like the best version of myself. The goal wasn’t to sell me a whole new face, but to empower me with skills and confidence, which is the true art of makeup.
Ranking the Most Important and Useless Skincare Steps (According to Dermatologists) (Worst to Best)
According to dermatologists, a good skincare routine is simpler than you think. The most useless and often irritating step is using a harsh physical scrub or a toner with a high alcohol content. The most important, non-negotiable, can’t-live-without-it steps are the fundamentals: a gentle cleanser to wash the day away, a simple moisturizer to protect your skin barrier, and, most importantly, a broad-spectrum sunscreen every single morning. This holy trinity is the foundation of healthy skin; everything else is just an optional extra.
I Tried 10 Different “Holy Grail” Mascaras to Find the One That Doesn’t Smudge (Worst to Best)
My quest for a smudge-proof mascara was a journey through raccoon eyes. The worst contenders were the ones that promised volume but gave me a flaky, smudgy mess by lunchtime. The absolute best and most surprising winner was a “tubing” mascara. Instead of painting my lashes with pigment, it forms tiny, water-resistant tubes around them. It never smudged, flaked, or ran, even through a sweaty workout, yet it came off effortlessly with just warm water at the end of the day. It felt like a true magic trick and has become my new holy grail.
Ranking the Best and Worst Fabrics for Durability and Comfort (Worst to Best)
My wardrobe has taught me that fabric is everything. The worst fabrics are cheap synthetics like acrylic, which pill and lose their shape after a few wears, and polyester, which doesn’t breathe and can feel like wearing a plastic bag. The absolute best and most reliable fabrics are natural fibers. The softness and breathability of cotton, the luxurious feel and durability of linen, and the incredible warmth and resilience of wool make them the undisputed champions. Investing in good fabrics is the true secret to building a comfortable and long-lasting wardrobe.
I Compared 5 Different “At-Home” Hair Dye Kits: The Disasters Ranked (Worst to Best)
My at-home hair dye experiment was a colorful catastrophe. The worst kit was a watery, drippy mess that barely changed my hair color but successfully stained my entire bathroom, including the grout. It was a disaster. The best at-home kit, however, had a thick, creamy formula that was easy to apply, didn’t drip, and came with a fantastic conditioning treatment that left my hair feeling soft and healthy. The color was rich and even, proving that with the right product, you can achieve a salon-worthy result without leaving your house.
Ranking the Most Common and Annoying Fashion Rules That Need to Be Broken (Worst to Best)
Fashion is full of outdated rules that deserve to be broken. An annoying one is the idea that you can’t wear white after Labor Day. The most ridiculous and limiting rule, however, is that you shouldn’t mix prints or certain colors like black and navy. The truth is, the most stylish people are the ones who have fun with their clothes and trust their own creative instincts. Fashion should be a form of self-expression, not a rigid set of instructions, so go ahead and wear what makes you feel amazing.
I Tested 10 Different Sunscreens to See Which Ones Don’t Leave a White Cast (Worst to Best)
My sunscreen test was a quest to avoid looking like a ghost. The worst offenders were the thick, mineral-based sunscreens that left a chalky, purple-white cast on my skin, no matter how much I rubbed them in. The best sunscreens, however, were the “chemical” formulas and the newer, tinted mineral sunscreens. They were lightweight, absorbed into my skin instantly, and left behind no trace of a white cast, just a dewy, protected glow. They proved that modern sunscreens can provide incredible protection without sacrificing cosmetic elegance.
Ranking the Best and Worst Investments for a Timeless Wardrobe (Worst to Best)
Building a timeless wardrobe is about smart investments. The worst investments are the trendy, fast-fashion items that will look dated in six months. The absolute best investments are the classic, high-quality workhorses of your wardrobe. A perfectly fitting pair of dark-wash jeans, a well-made trench coat, and a pair of classic leather boots are the true champions. These are the pieces that will anchor your wardrobe for years, never go out of style, and will actually save you money in the long run because you’ll never have to replace them.
I Tried to Follow a “Curly Girl Method” Routine for a Month: The Frizz Ranked (Worst to Best)
My month on the Curly Girl Method was a journey of embracing my natural hair. The worst part was the beginning, the dreaded “transition phase,” where my hair was a frizzy, unpredictable mess as it detoxed from years of silicones and sulfates. The best and most magical part was the first day I scrunched my hair and saw perfect, bouncy, defined curls emerge. It felt like I was meeting my real hair for the first time. The journey was long, but learning to work with my hair’s natural texture, instead of against it, was a complete game-changer.
Ranking the Most Common and Frustrating Things About Online Clothes Shopping (Worst to Best)
Online shopping is a gamble. A common frustration is paying for shipping and returns. More frustrating is when the color of the item looks completely different in person than it did on the website. The most frustrating thing about online shopping, however, is the wild inconsistency of sizing. Being a size “medium” in one brand and an “extra-large” in another makes it feel like you’re playing a guessing game with your own body. It’s a universal struggle that turns the convenience of online shopping into a game of chance.
I Compared the Staying Power of 5 Luxury Foundations vs. 5 Drugstore Dupes (Worst to Best)
My foundation showdown had a surprising winner. The worst performer, shockingly, was an expensive luxury foundation that separated and looked patchy on my skin by the end of the workday. The surprising champion was a drugstore foundation that cost less than a quarter of the price. It had a beautiful, natural finish, and it looked just as good at the end of the day as it did when I first applied it. It was a powerful reminder that a high price tag does not always equal high quality, and that some of the best products are hiding in plain sight.
Ranking the Most Important and Overlooked Aspects of Finding Clothes That Fit (Worst to Best)
Finding clothes that fit is about more than the size on the tag. An overlooked but crucial aspect is understanding the fabric; a stiff cotton will fit very differently than a stretchy jersey. More important is learning your own measurements. The most important and overlooked aspect, however, is being willing to get your clothes tailored. A simple, inexpensive alteration can make a $50 pair of pants look like they were custom-made for you. It’s the ultimate secret to taking your style from “good enough” to “perfect.”
I Tried 5 Different “No-Heat” Hairstyling Hacks from TikTok (Worst to Best)
My no-heat hairstyling experiment was a mix of genius and disaster. The worst hack involved wrapping my hair around a pair of leggings, which resulted in a lumpy, uneven mess. The absolute best and most effective hack, however, was using a simple bathrobe tie to create beautiful, bouncy curls overnight. It was comfortable to sleep in and required almost no effort, and I woke up with a perfect hairstyle. It was a true game-changer that has saved my hair from a lot of heat damage.
Ranking the Best and Worst Times of Year to Shop for Clothes (Worst to Best)
Strategic shopping can save you a fortune. The absolute worst time to shop is right when a new season’s collection drops; you’ll be paying the full, inflated price. A better time to shop is during the major holiday sales. The absolute best and most strategic time to shop for clothes, however, is at the very end of a season. Buying a winter coat in February or a swimsuit in September might feel strange, but this is when you’ll find the steepest discounts and the best deals, allowing you to get high-quality items for a fraction of the original price.
I Compared the Experience of Shopping at an Outlet Mall vs. a Retail Store (Worst to Best)
My outlet mall vs. retail store comparison revealed that a “deal” isn’t always what it seems. The outlet store often had lower prices, but much of the merchandise was made specifically for the outlet and was of a noticeably lower quality. The retail store had higher prices but also higher-quality items and a much more pleasant, less chaotic shopping experience. The lesson was that if you want a true bargain on a high-quality item, the best bet is to wait for a sale at the actual retail store, not to go hunting for a cheap imitation.
Ranking the Most Common and Dangerous DIY Skincare Trends (Worst to Best)
The internet is full of bad DIY skincare advice. The most dangerous trend is using pure lemon juice on your face, which can severely irritate your skin and make it more sensitive to the sun. A less dangerous but still ineffective trend is using a homemade sugar scrub, as the sharp sugar crystals can cause micro-tears in your skin. The best and safest “DIY” skincare is to simply stick to well-formulated products that have been tested for safety and efficacy. Your skin is not a kitchen experiment.
I Tried to Master the Winged Eyeliner With 5 Different Types of Liners (Worst to Best)
My quest for the perfect winged eyeliner was a shaky one. The worst tool for a beginner was a classic liquid liner with a flimsy brush, which was impossible to control and resulted in a blobby mess. The easiest and most successful tool, by far, was a felt-tip eyeliner pen. It offered the precision and control of a pencil with the bold, black line of a liquid. It was like having training wheels for winged eyeliner, and it gave me the confidence to finally master the iconic look.
Ranking the Best and Worst Shoe Brands for All-Day Comfort (Worst to Best)
My feet have been on a long journey to find comfortable shoes. The worst brands are the ones that prioritize style over substance, creating beautiful but painfully unwearable shoes that feel like fashionable torture devices. The best brands, however, are the ones that have mastered the art of combining style with comfort technology. They use high-quality materials, supportive footbeds, and smart design to create shoes that not only look great but also feel like you’re walking on clouds, even after a full day on your feet.
I Analyzed the “Clean Beauty” Claims of 10 Different Brands (Worst to Best)
The world of “clean beauty” is a confusing one. The worst brands use the term as a fear-mongering marketing tactic, making vague claims about being “chemical-free” (which is impossible) to sell overpriced products. The best “clean beauty” brands, however, are the ones that are transparent. They clearly define what “clean” means to them, provide a full list of their ingredients, and focus on sustainable packaging and ethical sourcing. They don’t rely on fear; they earn your trust through honesty and a genuine commitment to quality.
Ranking the Most Common and Annoying Things About Getting Dressed Up (Worst to Best)
Getting dressed up for a special occasion can be a hassle. A common annoyance is realizing your fancy outfit has a wrinkle you can’t get out. More frustrating is the pain of wearing uncomfortable shoes all night. The most annoying thing, however, is the pressure to look a certain way and the self-consciousness that can come with it. The best part of any fancy event is when you can finally relax, forget about what you’re wearing, and just enjoy the moment with the people you care about.
I Compared the Quality of Manicures from 5 Different Nail Salons (Worst to Best)
My manicure investigation revealed a big difference in quality and care. The worst salon rushed through the process, leaving me with unevenly painted nails that chipped the very next day. It felt like an assembly line. The best manicure, however, was a truly relaxing and meticulous experience. The technician took their time, paid incredible attention to detail, and used high-quality products. The result was a flawless, long-lasting manicure that made me feel polished and put-together for a full week. It was a small luxury that was absolutely worth it.
Ranking the Most Important and Useless Brushes in a Makeup Kit (Worst to Best)
A makeup bag can quickly become a cluttered mess of brushes. The most useless brush is that tiny, stiff sponge-tip applicator that comes with cheap eyeshadow palettes; it’s good for nothing. The most important and versatile brushes, however, are the true workhorses. A good, fluffy blending brush for your eyeshadow, a soft blush brush, and a dense foundation brush (or a simple makeup sponge) can do almost everything you need. Mastering these few key tools is the secret to a flawless application, not owning a hundred different brushes.
I Tried to Declutter My Closet Using 3 Different Popular Methods (Worst to Best)
My closet decluttering battle had a clear winner. The worst method was simply trying to organize the chaos without getting rid of anything. The best and most effective method, by far, was the KonMari method of taking every single item out and only keeping the things that “spark joy.” This radical approach was more work upfront, but it forced me to be honest about what I actually love and wear. The result was a beautifully organized closet where every single item is one of my favorites, which has made getting dressed a truly joyful experience.
Ranking the Best and Worst Fragrances by How Long They Actually Last (Worst to Best)
My fragrance longevity test revealed that price doesn’t always equal power. The worst performers were the light, alcohol-heavy body mists that smelled great for about ten minutes and then completely vanished. The best and longest-lasting fragrances were the ones with a higher concentration of perfume oils, labeled as “eau de parfum” or “parfum.” A single spritz of one of these would last the entire day, subtly evolving over time. It proved that investing in a higher-quality, more concentrated fragrance is a much better value in the long run.
I Compared the Customer Service at 5 Different High-End Fashion Stores (Worst to Best)
My luxury shopping experiment showed that good service is priceless. The worst experience was at a store where the staff were cold and judgmental, making me feel like I didn’t belong there. The best experience, however, was with a salesperson who was warm, genuine, and incredibly helpful without being pushy. They listened to what I was looking for and made the experience feel fun and collaborative, not transactional. They didn’t just sell me a product; they sold me a wonderful experience that made me a loyal customer.
Ranking the Most Common and Frustrating Bra Shopping Problems (and Solutions) (Worst to Best)
Bra shopping is a notoriously frustrating experience. The most common problem is straps that constantly fall down or dig into your shoulders. An even more frustrating problem is a band that rides up your back. The solution to almost every common bra problem, however, is getting a professional fitting. Most women are wearing the wrong size, and a simple measurement can reveal that you need a smaller band and a larger cup size. It’s a quick, free, and life-changing fix that can make your bras finally feel comfortable and supportive.
I Tried to Find the Perfect Pair of Jeans at 5 Different Stores (Worst to Best)
My quest for the perfect jeans was an emotional rollercoaster. The worst part was the inconsistent sizing and the harsh, unflattering lighting in the fitting rooms, which is a uniquely soul-crushing experience. The best and most triumphant moment, however, was finally trying on a pair that fit like they were custom-made for my body. They were comfortable, flattering, and made me feel incredibly confident. The journey was long and arduous, but that magical moment of finding “the one” made all the frustrating trying-on sessions worth it.
Ranking the Best and Worst Ways to Remove Makeup (Worst to Best)
How you take your makeup off is just as important as how you put it on. The absolute worst way to remove it is with a harsh, stripping makeup wipe, which can be irritating to your skin and doesn’t do a very good job. The absolute best and most effective method is the “double cleanse.” You first use an oil-based cleanser or a balm to melt away all the makeup, and then you follow up with a gentle, water-based cleanser to wash everything away. This leaves your skin perfectly clean without feeling tight or dry.
I Compared the Cost and Quality of Tailoring vs. Buying Off the Rack (Worst to Best)
My tailoring experiment was a revelation in fit. Buying a pair of pants off the rack is always a compromise; the waist might fit, but the length is wrong, or vice versa. The experience of getting a simple, affordable pair of pants tailored, however, was a complete game-changer. For a small extra cost, they looked like they were custom-made for my body, which made them look far more expensive than they actually were. It proved that the secret to looking great isn’t buying expensive clothes; it’s making sure your clothes fit you perfectly.
Ranking the Most Common and Misleading Anti-Aging Product Claims (Worst to Best)
The world of anti-aging skincare is full of misleading promises. The most common and misleading claim is that a cream can “erase” wrinkles. At best, a good moisturizer can temporarily plump up the skin to make fine lines less visible. The most scientifically proven and effective “anti-aging” ingredients are retinoids, which can actually stimulate collagen production over time, and, most importantly, a daily broad-spectrum sunscreen. Sunscreen is the only product that can truly prevent the vast majority of visible signs of aging.
I Tried to Wear Heels for an Entire Week: My Pain Ranked (Worst to Best)
My week in heels was a journey of a thousand painful steps. The absolute worst were the trendy, stiletto-heeled shoes that felt like I was balancing on a nail; my feet were screaming by the end of the first day. The best and most survivable heels were a pair of chunky block heels with a platform sole. The wider base and reduced angle made them surprisingly comfortable and stable, allowing me to get through the day without wanting to cry. It proved that you don’t have to completely sacrifice comfort for a little bit of height.
Ranking the Best and Worst Dry Shampoos for Oily Hair (Worst to Best)
My quest for a good dry shampoo was a dusty one. The worst dry shampoos were the ones that just sprayed a cloud of white, powdery residue into my hair, leaving it looking dull, gray, and still feeling greasy. The best dry shampoo, however, was a true miracle worker. It had a fine, invisible mist that actually absorbed the oil at my roots, leaving my hair looking and feeling genuinely clean and full of volume. It was the next best thing to actually washing my hair and has saved me on many busy mornings.
I Compared 5 Different “Sustainable” Clothing Brands on Their Actual Sustainability (Worst to Best)
The word “sustainable” is used a lot in fashion. The worst brands were the ones engaging in “greenwashing,” using vague, eco-friendly marketing terms without providing any real information about their manufacturing process. The best and most truly sustainable brands were the ones that were radically transparent. They provided detailed information about their materials, their factories, and their carbon footprint. They didn’t just tell me they were sustainable; they showed me, earning my trust and my business through their genuine commitment to the planet.
Ranking the Most Common and Annoying Things About Award Show Red Carpets (Worst to Best)
The red carpet is a strange spectacle. A common annoyance is the repetitive, vapid question “who are you wearing?” A more frustrating aspect is the often-sexist commentary that focuses on the women’s bodies and outfits while asking the men about their work. The most annoying thing, however, is the “mani cam,” a tiny red carpet for fingers. It’s a perfect symbol of the absurd, microscopic level of scrutiny that celebrities are subjected to, and it’s a cringeworthy and completely unnecessary part of the show.
I Tried to Learn How to Contour Using 5 Different YouTube Tutorials (Worst to Best)
My contouring journey was a muddy mess. The worst tutorial was from a beauty guru who used a dozen different products and a complicated technique that left me with a series of muddy, unblended stripes on my face. The best and most helpful tutorial was from a professional makeup artist who used a single cream contour stick and a simple, foolproof technique. They explained the “why” behind where to place the contour, not just the “how,” which finally made the concept click. I learned that good contouring should be invisible, not a declaration.
Ranking the Most Important and Overlooked Steps for Healthy Nails (Worst to Best)
Healthy nails are more than just a good manicure. An often-overlooked step is to regularly moisturize your cuticles, which can prevent hangnails and keep your nails flexible. More important is to avoid using your nails as tools to open cans or scrape things. The most important and overlooked step for healthy nails, however, is to give them a break. Having regular periods where your nails are free from polish, gels, or acrylics allows them to breathe and repair, which is the true foundation of strong, healthy nails.
I Compared the “Look for Less” Dupes for 5 Famous Designer Handbags (Worst to Best)
My designer dupe experiment had some surprising results. The worst dupes were the ones that were obvious, cheap knockoffs, with flimsy materials and sloppy stitching. The best “look for less” options, however, were not direct copies but bags that were “inspired by” the designer style. They captured the essence and trend of the expensive bag but were made with good quality materials and had their own unique details. They allowed me to participate in a trend I loved without breaking the bank or supporting counterfeiters.
Ranking the Most Common and Embarrassing Wardrobe Malfunctions (Worst to Best)
Wardrobe malfunctions are a universal fear. A common but fixable one is a button popping off your shirt. A more embarrassing malfunction is realizing your zipper has been down all day. The most embarrassing and horrifying wardrobe malfunction, however, is when your clothing becomes unexpectedly see-through under a certain light. That sudden, public moment of over-exposure is a uniquely mortifying experience that can make you want to disappear into thin air. It’s a powerful argument for always checking your outfit in different lighting before you leave the house.
I Tried 5 Different At-Home Teeth Whitening Kits: The Sensitivity Ranked (Worst to Best)
My teeth whitening journey was a sensitive one. The worst kit was a set of ill-fitting trays with a harsh gel that made my teeth and gums incredibly sensitive and painful after just one use. The best and most comfortable kit, however, was a set of whitening strips from a reputable dental brand. They were easy to use, stayed in place, and whitened my teeth noticeably over a week without causing any painful sensitivity. It proved that a gentle, gradual approach is the key to a brighter smile without the agony.
Ranking the Most Timeless and Fleeting Fashion “Aesthetics” of the Internet (Worst to Best)
The internet has given us a flood of fashion “aesthetics.” The most fleeting are the hyper-specific micro-trends that are popular on TikTok for about five minutes and then disappear forever. The most timeless aesthetic, however, is “classic” or “minimalist.” A simple, well-fitting white t-shirt, a great pair of jeans, and a classic trench coat will look just as good in twenty years as they do today. It’s an aesthetic built on a foundation of quality and simplicity, not on a constantly changing algorithm, which is why it will always endure.