Use the back of your iPhone for a secret button with Back Tap, not just for showing off the Apple […]

Use Apple’s trade-in program for convenience, not a third-party site if you want maximum value. The Dealership vs. The Private

Use Handoff to seamlessly switch tasks between your iPhone and Mac, not emailing yourself links. The Magical Relay Race Baton

Use a MagSafe charger for convenience, not a Lightning cable that frays over time. The Satisfying Click vs. The Frayed

Use custom Focus Modes to create unique Home Screens, not just for managing notifications. The Room That Changes With You

Use pinned conversations in Messages, not just scrolling through a long list of chats. The VIP Section of Your Inbox

Use Back Tap for custom actions, not just for reaching the top of the screen. The Secret Button You Never

Use a six-digit passcode or an alphanumeric password, not just a simple four-digit PIN. The Front Door of Your Digital

Use Low Power Mode proactively, not just when your battery is at 20%. Your Phone’s Marathon Mode Imagine you’re about

Use the telephoto lens for portraits, not just the standard wide lens for a more natural look. Your Face Isn’t