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Newsletter Platforms Use a newsletter platform like Ghost or ConvertKit that gives you full control, not just Substack where you […]

Online Learning Platforms (MOOCs) Use MOOCs to gain specific skills, not just to collect certificates. A person proudly displayed a

Project Management Tools Use a Kanban-style project management tool like Trello for visual workflows, not just a simple to-do list.

Electric Vehicles (EVs) Use an EV for your daily commute to save on gas and maintenance, not just for environmental

Telemedicine Use a dedicated telemedicine platform for virtual visits, not just a standard video call tool. A doctor tried to

On-Premise vs. Cloud Use a hybrid cloud strategy, not an “all-in” on-premise or “all-in” on cloud approach. A large bank,

Digital Banking Use a neobank with no monthly fees, not a traditional bank with a high-fee checking account. For years,

E-commerce Platforms Use a headless commerce platform for flexibility, not a monolithic platform like Shopify for complex businesses. A fast-growing

User Research Use direct user observation, not just surveys and focus groups. A product team sent out a survey asking

Browser Privacy Use a privacy-focused browser like Brave, not just Chrome’s incognito mode. Mark thought he was being private by