I Tried Every Major Type of Fantasy Sport for a Season: A Ranking of Fun and Frustration (Worst to Best)
My fantasy sports journey started with the worst: daily fantasy baseball. It was a stressful, second job of analyzing stats and matchups every single day; it was like being a day-trader for sports, and the constant losses were exhausting. The best and most fun experience, by far, was a simple, season-long fantasy football league with friends. It was like tending a garden. The slow, week-to-week growth of my team and the friendly trash talk with my friends was a season-long social event, not a stressful grind. It proved that the best games are about community, not just numbers.
Ranking the Most Overrated and Underrated Athletes of the 21st Century (Worst to Best)
My analysis of modern athletes revealed that hype can be a poor measure of greatness. The most overrated are the ones with incredible physical gifts but a lack of fundamental skill; they are like a flashy sports car with a beautiful exterior but a terribly unreliable engine. The most underrated athletes are the quiet, consistent, and fundamentally perfect players. They don’t always make the highlight reels, but they are the reliable, powerful engine that makes the entire team run. They are the ones who truly understand their craft, and their greatness is appreciated by those who know the game.
I Attended a Live Game for 5 Different Professional Sports: The Fan Experience Ranked (Worst to Best)
My live sports tour had a clear winner for pure excitement. The worst live experience was a professional football game. With the constant stops and starts, I spent most of my time watching the big screen, feeling like I would have had a better view from my couch. The absolute best live experience, however, was an ice hockey game. The incredible speed, the constant flow of action, and the energy of the crowd were electric. It was a visceral, edge-of-your-seat experience that television simply cannot capture, proving some sports are just meant to be seen in person.
Ranking the Most Heartbreaking and Elating Moments in Sports History (Worst to Best)
Sports can be a brutal emotional rollercoaster. The most heartbreaking moments are the ones decided by a single, fluke play after a season of hard work—a dropped pass, a missed kick. It’s like building a magnificent house of cards, only to have someone sneeze and blow it all away in an instant. The most elating and unforgettable moments, however, are the improbable, last-second comeback victories. The feeling of snatching victory from the jaws of certain defeat is a jolt of pure, unfiltered euphoria that can make you believe in miracles.
I Tried to Get Into Shape Using the Training Routines of 3 Different Pro Athletes (Worst to Best)
My attempt to train like a pro was a lesson in humility. The absolute worst was trying to follow a marathon runner’s high-mileage plan. It was an unsustainable, soul-crushing grind that left my body feeling broken. The best and most effective routine was adapted from a professional soccer player. The mix of strength training, agility drills, and high-intensity interval training was not only more engaging and fun, but it also delivered incredible results in my overall fitness. It was a well-rounded, athletic approach that made me feel more capable, not just more tired.
Ranking the Most Common and Annoying Sports Announcer Cliches (Worst to Best)
My ears have been assaulted by many announcer clichés. An annoying one is when they describe an athlete as having “all the tools.” The absolute worst and most meaningless cliché, however, is “they just wanted it more.” This lazy analysis is an insult to both the winning and losing teams, completely dismissing the years of training, skill, and strategy that go into a competition. It reduces a complex athletic contest to a simple battle of willpower, which is a disservice to everyone on the field.
I Compared the Rules of American Football vs. Rugby by Actually Playing Them (Worst to Best)
Actually playing football and rugby revealed a world of difference. For a beginner, the worst part was the stop-and-start nature of American football. It felt like a series of confusing, high-impact meetings followed by long breaks. The best and most exhilarating experience was playing rugby. The continuous flow of the game was like being in a fast-moving river; you had to constantly think, react, and support your teammates. Despite the lack of pads, the continuous, flowing nature of the game made it feel more like a true athletic contest and was surprisingly more fun.
Ranking the Most Dominant and Disappointing Dynasties in Sports (Worst to Best)
Not all sports dynasties are created equal. The most disappointing are the “one-man show” dynasties, where a single, transcendent superstar carries a team to victory. It feels less like a team accomplishment and more like watching a king with his court jesters. The most dominant and impressive dynasties, however, are the ones built on a foundation of teamwork, a brilliant system, and multiple star players who sacrifice individual glory for the team’s success. These are the empires that are truly built to last, not the kingdoms that crumble when the king leaves.
I Placed a $10 Bet on 20 Different Sporting Events: My Winnings Ranked (Worst to Best)
My sports betting experiment was a lesson in humility and probability. My worst bets were the multi-team parlays, which promised a massive, lottery-like payout but were almost impossible to win. It was like trying to guess the exact order of 5 falling leaves. The best and most successful bets were the simple, straightforward ones, like betting on a heavy favorite to win. While the payout was small, the win was a satisfying little victory. The biggest lesson was that sports are wildly unpredictable, which is exactly what makes them so exciting to watch.
Ranking the Best and Worst Team Uniforms and Logos of All Time (Worst to Best)
A team’s uniform is its identity. The worst uniforms are the ones that are a product of a specific, ugly trend, like the busy, garish designs of the 90s, which now look like a cringeworthy old yearbook photo. The absolute best and most timeless uniforms are the ones that are simple, classic, and have a bold, clean logo. They are so iconic that they look just as good today as they did 50 years ago. They have a sense of history and gravitas that a trendy, complicated design can never achieve.
I Analyzed 10 of the Most Controversial Referee Calls in History (Worst to Best)
Diving into controversial calls reveals that not all bad calls are the same. The worst and most infuriating are the ones that are not a matter of judgment, but a clear misinterpretation of the rules that directly decides the outcome of a championship game. It’s like a judge in a baking competition giving the prize to a cake that was made with salt instead of sugar. It’s a fundamental error that undermines the integrity of the entire contest and leaves a permanent stain on the sport’s history.
Ranking the Most Important and Useless Stats in Baseball, Basketball, and Football (Worst to Best)
Sports are drowning in stats, but not all are useful. The most useless stat in all of sports is the “pitcher win” in baseball; a pitcher can throw a perfect game and still get a “loss” if their team doesn’t score. The most important and revolutionary stat is something like “wins above replacement” (WAR). It attempts to boil down a player’s total contribution into a single number, providing a much clearer picture of their true value to the team. One is a historical relic; the other is a powerful tool for understanding the game.
I Tried to Learn a Difficult Sport (Like Golf or Tennis) as an Adult for 3 Months (Worst to Best)
My attempt to learn golf as an adult was a humbling journey. The worst and most frustrating part was the sheer inconsistency; a single, beautiful shot would be followed by a dozen ugly, frustrating whiffs. It was like trying to learn a new language where the grammar rules changed with every sentence. The best and most triumphant moment was the first time I made solid, clean contact with the ball and watched it sail through the air. That one, pure feeling of success was a powerful, addictive drug that made all the frustrating moments worth it.
Ranking the Most Common and Ridiculous Sports Superstitions (Worst to Best)
The world of sports is full of strange superstitions. The most ridiculous is the idea that a fan watching at home can influence the game by wearing a “lucky” shirt or sitting in a specific spot. It’s a harmless but silly belief. The most common and impactful superstitions are the ones that the players themselves believe in, like a pre-game ritual or a specific meal. While they have no actual effect on the outcome, the routine and sense of control they provide can have a powerful psychological effect, helping the athlete to feel calm and focused.
I Compared the Halftime Shows of the Last 10 Super Bowls (Worst to Best)
My Super Bowl halftime show review has a clear preference. The worst halftime shows are the ones that feel like a disjointed medley of a dozen different songs, with a new guest artist appearing every 30 seconds. It’s a chaotic, unfocused mess. The best and most memorable halftime shows, however, are the ones that have a clear artistic vision and are a true, theatrical spectacle. They are a perfectly choreographed, immersive experience that feels like a full concert condensed into 12 exhilarating minutes, leaving a lasting cultural impact.
Ranking the Best and Worst Stadiums and Arenas to Watch a Game (Worst to Best)
A stadium can make or break the fan experience. The worst stadiums are the sterile, concrete bowls with terrible sightlines, cramped seats, and a complete lack of character. They feel more like a prison than a place of celebration. The best stadiums, however, are the ones that are woven into the fabric of their city and have a rich sense of history and tradition. They have great sightlines from every seat, unique local food options, and an incredible, electric atmosphere that makes you feel like you’re a part of something special.
I Watched 10 “30 for 30” Documentaries to Find the Most Compelling Story (Worst to Best)
My “30 for 30” marathon revealed the power of sports storytelling. The least compelling stories were the ones that just recapped a famous season or a well-known superstar’s career. The most compelling and unforgettable documentaries, however, were the ones that told a smaller, more human story that I had never heard before. They used sports as a lens to explore complex issues of society, culture, and the human condition. They weren’t just about the final score; they were about the lives that were changed along the way.
Ranking the Most Important and Overlooked Rules in Major Sports (Worst to Best)
Every sport has rules that are more important than they seem. An overlooked but crucial rule is the “infield fly rule” in baseball, which prevents a clever infielder from getting an easy double play. The most important and often misunderstood rule in all of sports, however, is the offside rule in soccer. It’s not just a technicality; it’s the fundamental rule that dictates the entire shape and strategy of the game. Without it, the beautiful, flowing tactics of soccer would devolve into a chaotic mess of players just standing by the goal.
I Tried to Follow an NFL Team That Wasn’t My Own for an Entire Season (Worst to Best)
My season as an adopted NFL fan was an interesting emotional experiment. The worst part was trying to manufacture a genuine sense of passion; cheering for a team you have no real connection to feels hollow and fake. The best part, however, was being able to watch the game from a completely detached, analytical perspective. Without the blinding rage of my own fandom, I was able to appreciate the strategy, the coaching decisions, and the subtle nuances of the game in a way I never could with my own team. It made me a smarter, more observant fan.
Ranking the Most Common and Annoying Types of Fans You Meet at a Game (Worst to Best)
A sporting event is a diverse ecosystem of fans. A common but annoying type is the “know-it-all” who loudly critiques every single play as if they are the coach. The absolute worst and most annoying type of fan, however, is the “fair-weather” fan. They are loud and obnoxious when their team is winning but are the first to head for the exits and disown the team when they are losing. True fandom is about loyalty through the good times and the bad, and the fair-weather fan understands neither.
I Compared the Physical Demands of 5 Different Olympic Sports (Worst to Best)
Comparing Olympic sports is a lesson in different kinds of athleticism. The sport that seemed the least physically demanding, although still requiring incredible skill, was archery. The most physically demanding sport, in my opinion, was water polo. It combines the endurance of a swimmer, the strength of a wrestler, and the skill of a basketball player, all while you are constantly treading water and fighting for position. It’s a brutal, exhausting, and incredibly impressive display of all-around athleticism that is often overlooked.
Ranking the Best and Worst Trade Deals in Modern Sports History (Worst to Best)
Sports trades can build a dynasty or destroy a franchise. The worst trades are the ones where a team trades away a future superstar for a short-term, aging rental player who provides little value. It’s like trading a winning lottery ticket for a bag of magic beans that never sprout. The best and most franchise-altering trades are the ones where a team acquires a young, cornerstone player who becomes the foundation of a championship team for the next decade. It’s a bold, visionary move that can change the entire trajectory of a franchise.
I Tried to Play Disc Golf, Pickleball, and Cornhole to Find the Best “Backyard” Sport (Worst to Best)
My backyard sport showdown had a clear champion for all-around fun. Cornhole was the most casual but also the least active. Disc golf was a great walk in the park but had a steep learning curve. The undisputed winner, for its perfect blend of being easy to learn, great exercise, and incredibly fun, was pickleball. The game is so accessible that my friends and I were having intense, hilarious, and competitive rallies within ten minutes of picking up the paddles. It’s a social, active, and ridiculously fun game that is perfect for any skill level.
Ranking the Most Common and Frustrating Aspects of Youth Sports for Parents (Worst to Best)
Youth sports can be a minefield for parents. A common frustration is the huge time commitment of practices and travel games. The most frustrating and toxic aspect of youth sports, however, is the over-involved, sideline-screaming parent. The parent who yells at the coach, the referee, and even their own child is not only embarrassing but also sucks all the joy out of the game for the kids. They forget that the purpose of youth sports is not to create professional athletes, but to teach teamwork, sportsmanship, and a love of the game.
I Analyzed the “Greatest of All Time” Debates for 5 Different Sports (Worst to Best)
The “GOAT” debate is a staple of sports talk. The most impossible debate is in a sport like soccer or basketball, where the different eras and positions make a direct comparison feel like arguing about whether a fork or a spoon is the better utensil. The most clear-cut “GOAT” debate, for me, is in hockey, with Wayne Gretzky. His statistical dominance is so vast and so far beyond any other player in the history of the sport that it almost ends the argument before it begins. He’s not just in a different league; he’s playing a different sport.
Ranking the Best and Worst Victory Celebrations and Dances (Worst to Best)
A good celebration is the perfect punctuation to a great play. The worst celebrations are the overly choreographed, multi-prop routines that just feel arrogant and self-indulgent. The absolute best and most iconic victory celebrations are the ones that are simple, spontaneous, and full of pure, unadulterated joy. A simple spike of the football, a triumphant raise of the arms, or a genuine, heartfelt hug with a teammate is far more powerful and memorable than any silly dance. It’s the raw emotion, not the choreography, that makes a celebration great.
I Compared the Fan Culture in the US vs. Europe for Soccer/Football (Worst to Best)
Comparing soccer fan cultures revealed two different worlds. The US fan culture, for me, was the “worst” in that it felt more like a family-friendly entertainment event. The European fan culture, however, was a whole different level of passionate, tribal devotion. The constant singing, the organized chants, and the palpable tension in the air made the match feel less like a game and more like a religious experience. It was an intense, intimidating, and absolutely unforgettable display of what it means to truly live and die with your team.
Ranking the Most Important and Overlooked Qualities of a Great Coach (Worst to Best)
A great coach is more than just a strategist. An often-overlooked quality is simple organization and communication. The most important and overlooked quality of a great coach, however, is their ability to connect with and motivate their players on a human level. The coach who just yells and screams might get short-term results, but the coach who builds a foundation of trust, respect, and genuine care is the one who will build a lasting, positive culture and get the absolute best out of their players, both on and off the field.
I Tried to Eat My Way Through a Baseball Stadium’s Most Famous Foods (Worst to Best)
My stadium food tour was a greasy adventure. The worst was the generic, lukewarm hot dog that tasted like it had been sitting in a tray of questionable water for hours. The absolute best and most memorable stadium food, however, was a specialty dish that was unique to that specific ballpark, like the garlic fries in San Francisco. It was a delicious, high-quality item that was a part of the stadium’s identity. It wasn’t just food; it was a part of the authentic fan experience, proving that stadium food can be more than just overpriced junk.
Ranking the Most Common and Annoying Sports Media Hot Takes (Worst to Best)
The world of sports media is fueled by “hot takes.” The most annoying is the constant, premature declaration that a young superstar is already the “GOAT” after one good season. The most common and lazy hot take, however, is the “quarterback controversy” narrative. The media will often try to create a drama out of a simple backup quarterback situation, turning a non-story into a week-long debate. It’s a cheap, repetitive, and boring way to generate clicks and calls, and it rarely reflects the actual reality of the team.
I Compared the Broadcast Quality of a Game on Network TV vs. Streaming vs. Radio (Worst to Best)
My multi-platform sports viewing experience had a surprising winner for immersion. The worst was the streaming service, which was often a few seconds behind the live action and had a lower video quality. The standard network TV broadcast was the reliable, high-definition workhorse. The best and most surprisingly engaging experience, however, was listening to the game on the radio. The talented play-by-play announcer painted such a vivid, detailed picture of the game that my imagination was more engaged than my eyes, creating a uniquely intimate and exciting way to follow the action.
Ranking the Best and Worst Rivalries in All of Sports (Worst to Best)
A good rivalry is the lifeblood of sports. The worst rivalries are the manufactured ones, forced by the media or the league for marketing purposes. They lack any real history or animosity. The absolute best and most compelling rivalries are the ones that are built on a long, rich history of high-stakes games, geographic proximity, and a genuine, deeply-rooted dislike between the two fan bases. It’s a rivalry that feels personal, where a regular season game feels like a championship, and a victory means bragging rights for an entire year.
I Tried to Understand the Rules of Cricket in One Afternoon: My Confusion Ranked (Worst to Best)
My attempt to understand cricket was a journey into a foreign language of “wickets,” “overs,” and “googlies.” The most confusing part, by far, was the scoring and the different ways a batsman can be “out.” It seemed like there were a dozen different, subtle ways to be dismissed. The best and most understandable part was the simple, athletic beauty of the bowling and batting. Even without understanding the intricate rules, I could appreciate the incredible skill and power of a fast bowler and the elegant defense of a skilled batsman. It’s a complex game with a simple, beautiful core.
Ranking the Most Common and Devastating Injuries in Different Sports (Worst to Best)
Sports injuries are a brutal reality. A common but less devastating injury is a simple muscle strain. A more devastating injury is a torn ACL in the knee, which can sideline an athlete for a full year and often permanently alter their career. The most devastating and frightening injuries, however, are concussions. The invisible, long-term damage to the brain is a terrifying and career-ending threat that has rightfully become the most urgent safety concern in all of contact sports.
I Analyzed the Comeback Stories of 10 Famous Athletes (Worst to Best)
The comeback stories of athletes are a powerful source of inspiration. The least compelling comebacks are the ones from a simple, short-term injury. The most incredible and inspiring comebacks, however, are the ones that are not just from a devastating, career-threatening injury, but also from a deep personal struggle. The athlete who overcomes both a physical and a mental demon to return to the pinnacle of their sport is a true testament to the resilience of the human spirit. Their victory is not just a win on the scoreboard; it’s a triumph of life itself.
Ranking the Best and Worst Mascots in Professional and College Sports (Worst to Best)
The world of mascots is a strange one. The absolute worst are the terrifying, abstract creatures that look like a fever dream and often scare the children they are meant to entertain. The absolute best mascots are the ones that are clever, funny, and have a genuine personality that perfectly embodies the spirit of their team and their city. They are not just a person in a furry suit; they are a beloved, energetic, and integral part of the team’s identity and the fan experience.
I Compared the Experience of Watching the Olympics vs. the World Cup (Worst to Best)
The Olympics and the World Cup are the two biggest sporting events, but they feel very different. The Olympics, for me, is the “worst” of the two only because it is a sprawling, chaotic buffet of dozens of different sports, making it hard to follow any single narrative. The World Cup, however, is the best. It’s a single, month-long, perfectly structured tournament with a singular focus that builds in drama and intensity until the entire planet is captivated by the final match. It’s the most powerful and unifying event in all of sports.
Ranking the Most Important and Overlooked Moments That Changed a Sport Forever (Worst to Best)
Every sport has its pivotal moments. An often-overlooked moment is the introduction of the three-point line in basketball, which fundamentally changed the geometry and strategy of the game. The most important and transformative moment in modern sports history, however, was the “Bosman ruling” in European soccer. This single court case gave players the freedom to move to a new team at the end of their contract, completely shifting the balance of power from the clubs to the players and creating the modern, high-stakes transfer market we see today.
I Tried to Join an Adult Rec League With No Experience: My Humiliation Ranked (Worst to Best)
My first adult rec league game was a humbling disaster. The worst and most humiliating part was the feeling of being the “weak link,” the person who everyone on the other team was targeting and who my own teammates were visibly frustrated with. It was a brutal and immediate reminder of how much skill I lacked. The best part, however, was after the game, when a player from the other team gave me a few friendly tips. That small act of sportsmanship was a powerful reminder that the best part of sports is often the community, not the competition.
Ranking the Most Common and Annoying Things About Sports Talk Radio (Worst to Best)
Sports talk radio is a jungle of annoying habits. A common one is the host who just yells all of their opinions. More annoying is the caller who has a terrible, rambling opinion and won’t get off the phone. The most common and annoying thing, however, is the endless, circular debate about a meaningless hypothetical, like “could this team from 20 years ago beat this team from today?” It’s a lazy, repetitive, and completely pointless argument that can fill hours of airtime with absolutely zero substance.
I Compared the Atmosphere at a College Game vs. a Pro Game in the Same Sport (Worst to Best)
The atmosphere at a college vs. a pro game is night and day. The pro game, for me, was the “worst” only in that it felt more like a corporate entertainment event, with piped-in music and fans who were more passive observers. The college game, however, was a chaotic, passionate, and authentic explosion of school spirit. The student section, the marching band, and the deeply rooted traditions created an electric, tribal atmosphere that the more polished pro game simply couldn’t match. It was pure, unadulterated passion.
Ranking the Best and Worst Rule Changes in Modern Sports (Worst to Best)
Rule changes can save a sport or ruin it. The worst rule changes are the ones that are overly complicated and try to legislate common sense out of the game, like the current “catch rule” in the NFL. The best and most impactful rule changes, however, are the ones that are made to protect the players’ safety. Banning dangerous hits to the head and implementing concussion protocols are not just good rule changes; they are a moral and ethical necessity that will preserve the long-term health of the athletes and the sport itself.
I Tried to Build a Championship Team in a Fantasy Sports Draft Simulator (Worst to Best)
My fantasy draft simulations were a lesson in strategy. The worst drafts were the ones where I got emotional and drafted players from my favorite team, even when better options were available. It was a recipe for a homer-filled, mediocre team. The best and most successful drafts were the ones where I was a cold, calculating machine. I ignored the names on the jerseys and focused solely on the value and the numbers, drafting the best available player, regardless of my personal feelings. It was a powerful lesson in separating your heart from your head.
Ranking the Most Common and Frustrating Reasons Your Favorite Team Always Loses (Worst to Best)
Being a fan of a losing team is a special kind of pain. A common frustration is a single, glaring weakness, like a terrible defense, that costs you games week after week. More frustrating is a team that is plagued by injuries. The most frustrating and soul-crushing reason your team always loses, however, is incompetent ownership and management. The feeling of being completely powerless while the people in charge make a series of baffling, team-destroying decisions is the ultimate torture for a loyal, passionate fan.
I Analyzed the “Miracle” Plays in Sports History to See How Unlikely They Were (Worst to Best)
Looking at “miracle” plays reveals that they are often a perfect storm of events. The most “likely” miracles are the ones that are just a single, incredible athletic feat. The most unlikely and truly miraculous plays, however, are the ones that require a long, improbable chain of events to all happen perfectly in a row, like the “Miracle at the Meadowlands.” It wasn’t just one lucky bounce; it was a cascade of mistakes, lucky bounces, and perfect execution that had a one-in-a-million probability of happening. It’s the closest thing to real-life magic.
Ranking the Best and Worst Sports Movies for Authenticity (Worst to Best)
A good sports movie has to feel real. The worst are the ones that get the sport itself completely wrong, with unrealistic plays and a poor understanding of the rules. They are made for people who don’t know the sport. The absolute best and most authentic sports movies, however, are the ones that obsess over the small details. They not only get the action right, but they also capture the unique culture, the locker-room banter, and the internal struggles of the athletes. They feel like they were made by people who truly love and understand the game.
I Compared the Training and Diet of a Marathon Runner vs. a Powerlifter (Worst to Best)
The worlds of a marathoner and a powerlifter are polar opposites. The powerlifter’s training is a series of short, explosive bursts of maximum effort, while their diet is a massive surplus of calories to build muscle. The marathoner’s training is a long, grueling grind of sustained effort, while their diet is a carefully managed intake of carbohydrates for fuel. Trying to combine the two would be a disaster. It’s a powerful reminder that “fitness” is not a single thing; it is highly specific to your goals, and there is no one-size-fits-all approach.
Ranking the Most Important and Underrated Positions on the Field/Court (Worst to Best)
In every sport, there are glamour positions and unsung heroes. The most underrated and important position in all of sports, for me, is the offensive line in American football. They are the anonymous, hardworking soldiers in the trenches whose performance is the foundation of the entire offense. They get none of the glory and all of the blame, but without their disciplined, coordinated effort, the star quarterback and running back would be completely useless. They are the true, unsung heroes of the game.
I Tried to Officiate a Kids’ Soccer Game for a Day: My Patience Ranked (Worst to Best)
Officiating a kids’ soccer game was one of the most stressful things I’ve ever done. The worst part was not the kids, but the parents. The constant, second-guessing and yelling from the sidelines about a game being played by seven-year-olds was an absolute nightmare. The best and most joyful part, however, was seeing the pure, unadulterated fun the kids were having. They didn’t care about the score; they were just happy to be running around with their friends. It was a powerful and immediate lesson in what sports should really be about.
Ranking the Most Impactful and Overrated Athlete Endorsements (Worst to Best)
Athlete endorsements can be a perfect match or a cringe-worthy cash grab. The most overrated and worst endorsements are the ones where the athlete has no believable connection to the product, like a football player endorsing a fancy luxury watch. The most impactful and iconic athlete endorsement of all time, however, is Michael Jordan and Nike. It wasn’t just an endorsement; it was a partnership that created a cultural phenomenon. It so perfectly blended Jordan’s on-court excellence with a powerful brand identity that it changed the entire business of sports marketing forever.